Individual Assessment – This is an individual assignment (2000-word report). You have been appointed as a Business Analyst in charge of Newcastle Football Club (FC) performance review. You are expected to submit a report that will critically appraise your chosen department or sector of Newcastle FC by implementing and deploying a Business Intelligence/Data Analytics System (using Microsoft Excel and SAS).
This report should the following key elements:
- An introduction to the problem/opportunity statement regarding Newcastle FC [10%]
- Theoretical framework to link problem/opportunity statement with business intelligence/data analytics system [20%]
- Evidence of knowledge of key business intelligence/data analytics systems (MS Excel and SAS) [20%]
- Critical analysis and justification of the effective and efficient use of the BI / DA system implemented (MS Excel and SAS) [20%]
- A conclusion and recommendations for the successful implementation and use of a BI / DA solution in Newcastle FC [20%]
- Clarity of expression and presentation. The report must be supported by academic references and examples and include a single reference list [10%].
Feedback Strategy
Formative: as stated earlier, there will be a number of opportunities where formative feedback will be provided throughout the module, particularly in relation to workshop / seminar tasks. Students should, however be aware that formative feedback can, and will occur in any communication with an academic tutor.
Summative: For each component of assessment, there is a respective standard feedback proforma that will indicate how marks are allocated to the work, alongside the annotated comments on the work and overall summary comments.
This University, and the Faculty, is constantly seeking to improve its feedback to students and will pilot new initiatives on a regular basis. When such pilots involve a deviation from above, students on modules affected will be fully advised of the revised feedback approach.
