b. What problem does their product(s) or service(s) solve? (2 pages)
i. How would you measure the efficiency of the processes that they use?
ii. Are there key design principles that govern the effectiveness of the product?
c. Why are their solutions good for consumers and the business? (1 page) i. Describe any policies that they have for their customers, suppliers, shareholders, employees, and society at large. Are there any conflicting policies?
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