You should put together an annual e-marketing plan to help set the marketing in general on the right course to make any company’s business goals a reality
Table of Contents
Executive summary – an overview of the entire plan.
Introduction – what is the product or service? Describe it in detail and explain
how it fits into the market.
1. Business Summary
Company Name.
Marketing Leadership Team.
Headquarters, Office Locations.
Mission Statement.
SWOT Analysis.
2. Target Market
Describe your target market segment in detail by using
demographics, psychographics, geography, lifestyle etc.
How large is it?
3. Marketing Objectives and goals
Explain your marketing objectives and goals in term of sales volume,
market share, return on investment or any others for your marketing plan
and the time needed to achieve each of them.
4. Market Strategy
Explain your marketing strategy chosen in term of aspects such as
Product, Price, Promotion, People, Process, Physical Evidence and other
tactical or environmental variables.
5. Budget
Detail the breakdown of the budget available to you and the expected
ROI from each channel.
6. Marketing Channels
Explain how you will use the following channels to achieve your goals:
Content marketing. (Content includes text, graphics, videos, and
other related materials people are looking for and are very
interested in).
Social media marketing (Twitter/Instagram/Facebook Promotions,
etc…).
Email marketing.
SEO (Organic vs PPC).
Display Advertising (Google Ads, etc…).
7. Evaluation Plan
You need to evaluate the system/strategy in place before the plan is put
in action.
Summary – Summaries profits, costs, advantages and why the plan should
succeed.
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