FINAL PROJECT COHESION CASE OVERVIEW
Throughout this course you will own and operate The Broadway Cafe taking advantage of business practices discussed in this text to increase profits, keep the business running, and bring the cafe into the 21st century. Upon completion of the case you will have performed a vast array of activities including:
Use technology to gain a competitive advantage
Build an e-business strategy
Create an online community for collaboration
Deploy a wireless network for customers
Use CRM to implement marketing campaigns and sales strategies
Deal with different ethical and information security dilemmas
Project management activities for implementing solutions
Understand how technology is used throughout a business by all the different functional areas
You have recently inherited your grandfather’s coffee shop, The Broadway Cafe, which is conveniently located in downtown (your city). The cafe offers many kinds of specialized coffees, teas, a full-service bakery, and homemade sandwiches, soups, and salads. Your grandfather first opened The Broadway Cafe in 1952, and it was a local hotspot for many years.
Unfortunately, business has been steadily declining over the last five years. Although your grandfather was an expert at running the coffee shop, it is outdated. There are no computers in the store, and all ordering takes place manually. Your grandfather had a terrific memory and knew all of his customers by name, but unfortunately, none of this information is located anywhere in the store. The family recipes for the baked goods and soups are also stored in your grandfather’s memory. Inventory is tracked in a notepad, along with employee payroll, and marketing coupons. The Cafe does not have a Web site, uses very little marketing except word-of-mouth, and essentially still operates the same as it did in 1952.
Directions for Unit 2 Milestone for Final Project.
Overview
Advances in technology make it easier for people to copy everything from music to pictures. Technology poses new challenges for our ethics— the principles and standards that guide our behavior toward other people. Intellectual property, copyright infringement, pirated software, counterfeit software are a few of the ethical issues stemming from advances in technology.
PROJECT INSTRUCTIONS:
Each week you will submit your response to the business situation presented. Use an APA formatted paper with a Title page and a References page. Your paper should be double-spaced and written in Times New Roman size 12 font. The paper will be written in an essay format. Do not use a question and answer format.
