The year is 2029. A former college classmate, Alex, has learned that you are emerging as one of the leading marketing gurus in North America. She sends you a prototype of a new athletic shoe that she and a few partners have designed. You love it. It is the most comfortable and versatile athletic shoe that you have ever worn. Do a S.W.O.T. analysis of Product X. Show me the Strengths, Weaknesses, Opportunities, and Threats that this product faces. Conclusion-do you recommend that they go in to production or not? To date, they have raised $30 million. They have asked you to put up a $1 million of your own money but will give you a4% stake in the company and make your marketing director if the company is launched. What do you recommend regard the brand and what do you do personally? Write a one full page.
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