. Change Management General Framework• Outline the “Calm-waters” and the “White-water rapids” metaphors for Change Management.Individual Components• 1. Discuss Kotter’s theory of Change Management• 2. Discuss Force-Field Analysis: giving examples• 3. Changing an organisation’s culture may be necessary as part of change management. What can a manager do to change an organisation’s culture?• 4. Gerstner, at IBM, recognised from the outset the need for urgent change management. What was that urgent need for change management? Gerstner also realised that IBM’s culture had to change as a precursor to achieving the necessary organisational change. From the IBM case study, summarise the value of the case in understanding change management and the role that change in the organisational culture might play in it.
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Assignment 3000 words
Report 3000 words & Presentation
Presentation due date : , 10 slides
Report due date Change Management General Framework
Outline the “Calm-waters” and the “White-water rapids” metaphors for Change Management.
Individual Components
1. Discuss Kotter’s theory of Change Management
2. Discuss Force-Field Analysis: giving examples
3. Changing an organisation’s culture may be necessary as part of change management. What can a manager do to change an organisation’s culture?
4. Gerstner, at IBM, recognised from the outset the need for urgent change management. What was that urgent need for change management? Gerstner also realised that IBM’s culture had to change as a precursor to achieving the necessary organisational change. From the IBM case study, summarise the value of the case in understanding change management and the role that change in the organisational culture might play in it.
Marking criteria (REPORT)
Executive Summary (2 marks)Clear evidence of a summary which summarises the entire report (2 marks)Discussion on allocated general framework (6 marks)Demonstration of outstanding knowledge of the chosen topic and has included significant research which are beyond areas covered within the lecture notes. (6 marks)Application of theory on Individual component discussion (6 marks)Your interpretation of theory is accurate and insightful and has included significant research which goes beyond areas covered within the lecture notes. Identification of the author has been identified. (6 marksOverall presentation and quality of report (4 marks)Report is exceptionally structured with clarity, use of paragraphs and subheadings. (4 marks)Referencing (2 marks)Clear systematic referencing using Harvard style for all sources. At least 6 relevant references were used from good sources. All intext referencing done correctly and rele
