Assignment Steps
Construct a minimum 700-word plan for setting price and a distribution models for your selected product/service in the domestic and international markets selected (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution sections of the marketing plan – for each country, explain what is now done, and what changes might be considered.
Price and Place/Distribution:
Distribution Strategies
Channels, Mass, Selective, Exclusive
Positioning within Channels
Dynamic/Static Pricing Strategies
Other types of Pricing Strategies (market skimming, market penetration, premium pricing, etc.)
Channel tactics (Distribution)
Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1 (Intel Corp. (China) Mobile products). This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references as well as other sources. Leverage learning from this course by defining and discussing marketing principles/concepts relevant to this week’s assignment.
Format your assignment consistent with APA guidelines.
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