Business and Management

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Business and Management

Question 1:

An effective advertising and promotional campaign are one that is nuanced towards your customer profile.  What aspects of your customer profile should you consider and why before designing an advertising and promotional campaign?

Question 2:

Keeping records is a critical factor in any business and you need to keep more than just financial records.  What non-financial records should you keep and why?

Question 3:

If you were to lend this business a sum of money, what three ratios would you want to see and why?

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