This is a scenario-based task. You want to start your own company. Plan and prepare its overall profile, organizational structure, mission and vision, products / services it will provide. How will you arrange for raw materials and finances?How will you ensure the success of your company in this competitive world?
Compile a report comprising the following information.
Introduction:
Objective:
– What did you set out to do?
A brief profile of the Company/Service:
– The name you have chosen for your Company/Service
– Design a catchy logo and a slogan for your Company/ Service
– When and where you want to start your Company/Service. Give reasons for your choice of place and date.
– Mission and vision of your Company/Service
– What exactly the Company/Service does
– What products or services are offered
– Why these products or services are compelling, e.g., “…. the only product that enables (solution) to (the problem) …”
Body/Discussion:
Funding
How will the Company/Service be financed?
How will the funds be used, for e.g. – salaries, repairs and maintenance, local advertising, marketing, rent, internet and telephone, equipment’s etc.
Products
Describe the goods/services your company will provide
What need does the product/service meet for customers
What is unique about the product/service? What is the competitive advantage? What differences, improvements and innovations are there in comparison to other products/services in the market?
Customer Demographics
Describe the company’s current and potential customers (age, gender, income, lifestyle, interests, number, geographical location, etc.).
Pricing Strategy
What pricing strategies/techniques will you use?
What are your prices? Include a list of prices.
Competition and Advantage
Name at least one your major competitor
Describe the competitor and what position does it have in the market (e.g. quality, services, price etc.)
Steps you will adopt to ensure the success of your company
Conclusion (your own reflections)
What did you learn from the experience?
Give suggestions, what an entrepreneur should consider before setting up new business.
Structure of the report:
Introduction
Discussion
Analysis
Conclusion and Recommendations
*** Word count: 1000 words
*** In-Text Citation and References using Harvard style
*** You can find inside this link a list of companies and choose one of them:http://www.greatplacetowork.net/best-companies/worlds-best-multinationals/the-list
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