Assignment Instructions
Business Plan
Instructions: Select a fictional sports team, sports organization, or athletic department. You can select any level you desire (youth, high school, college, or professional). Develop a comprehensive “Business Plan” by following the “Program Plan Outline” found in Appendix A of your textbook. The Business plan must be detailed, specific, realistic, and demonstrate accuracy in terms of content created. The Business Plan must be at least 12 pages in length (not including the title and reference page) and include all components in the Program Plan Outline, such as the following:
Title Page
Table of Contents
Company/Program Conceptual Description
Mission Statement
Long-Term Goals
Short-Term Goals
Executive Summary
SWOT Analysis
Human Resources Plan
Marketing Plan
Financial Projections and Statements
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