Read the above Harvard Business Review article on “4 Ways for B2B Businesses to Keep their Customers”. According to the authors, only 29% of B2B customers are engaged with the companies they do business with. That means that 71% of B2B customers are likely not to remain working with their existing B2B partner. For this Discussion Board, comment on the authors suggestions for how B2B companies can improve the “stickiness” of their existing customers and provide your thoughts on whether you agree or disagree with the authors conclusions and why. Use examples and provide specific concepts to support your position.
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