Discussion Board

Discussion #2

This Discussion Board has 2 parts.

Part A (2 points):

1. Create a new thread.
2. Post your answer to the question below.  Minimum 3 sentences, maximum 1 paragraph.  Include:
   1. Your personal opinion (1 point) and,
   2. A quote or definition from your Chapter 6 reading (cited and referenced) (1 point).

Question: 

Businesses can typically segment (divide up) their customers 4 ways: geographic, demographic, psychographic and behavioral.  As a marketer, what segmentation method(s) would you suggest for a small business that sells gourmet (specialty) chocolates?  Why did you choose this method (or methods)?

Part B (2 points):

1. Comment on someone else’s post by adding to their thread.  Multiple people can comment on the same post.
2. Make sure you advance the discussion or thinking.  Add new ideas the person may not have considered (in other words don’t just say ‘nice comment’ or ‘nice effort’) (2 points).  Using quotes, definitions or claims isn’t required, but if used please cite and reference.

Discussion #3

This is your third and last Discussion Board.  It has 2 parts.

Part A (2 points):

1. Create a new thread.
2. Post your answer to the question below.  Minimum 3 sentences, maximum 1 paragraph.  Include:
   1. Your personal opinion (1 point) and,
   2. A quote or definition from anything you’ve learned so far in class (cited and referenced) (1 point).

Question: 

You learned about what it’s like to do marketing plans and marketing in the ‘real world’ from a Guest Speaker in our Week 8 class.  What did you find the most helpful or interesting from what the Guest Speaker shared with the class?  How does this relate to a concept, tool, or idea you read about in your first 7 weeks of this course (cite and reference a quote from your text)?

Part B (2 points):

1. Comment on someone else’s post by adding to their thread.  Multiple people can comment on the same post.
2. Make sure you advance the discussion or thinking.  Add new ideas the person may not have considered (in other words don’t just say ‘nice comment’ or ‘nice effort’) (2 points).  Using quotes, definitions or claims isn’t required, but if used please cite and reference.