The final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem. Choose a marketing research issue for the Final Paper from the cases at the beginning of each chapter in the text or choose your own marketing research issue (you must get instructor approval) and write a marketing research plan for that issue. Although the actual research does not need to be conducted, you need to describe how to carry out each step of a marketing research plan, as listed below, in relation to your marketing issue:
The need for marketing research
The marketing research problem
Research objectives
Research design
Information types and sources (primary and secondary)
Methods of accessing data
Design data collection forms (or scripts)
The sample plan and size
Methods of collecting data
Analyze data (if data is not collected, describe the methods that should be used to analyze it)
How the report should be presented and to whom
Writing the Final PaperThe Final Paper:
Must be 8 to 10 double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style as outlined in the Writing Center
Must include a title page with the following:– Title of paper– Student’s name– Course name and number– Instructor’s name– Date submitted
Must begin with an introductory paragraph that has a succinct thesis statement
Must address the topic of the paper with critical thought
Must end with a conclusion that reaffirms your thesis
Must use at least five scholarly resources, including a minimum of three from the Online Library, in addition to the textbook.
Must document all sources in APA style, as outlined in the Ashford Writing Center
Must include a separate reference page, formatted according to APA style as outlined in the Writing Center
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