My company for this project is General Electric (GE)
Step 1:
Review 2017 Annual Report to develop your list of the firmâ€s strengths, weaknesses, opportunities, and threats. (Attached)
Step 2: Go to the IBISWorld or Business Source Complete websites for the relevant industry of your selected company. Use this information to develop your list of strengths, weaknesses, opportunities, and threats.
Step 3: Go to the Yahoo Finance website. Enter the stock symbol for your company. Note the wealth of information on the company that may be obtained by clicking any item along the row below the company name. You will use this data when you refine your lists of key external and internal factors later in the course. Each factor listed for this exercise should include a percentage, number, dollar, or ratio to reveal some quantified fact or trend. These factors provide the underlying basis for a strategic plan because a firm strives to take advantage of strengths, improve weaknesses, avoid threats, and capitalize on opportunities. Avoid vagueness in strategic planning.
Step 5: Use your results from Steps 1-3 when completing this step. Click on each of the Strengths, Weaknesses, Opportunities, and Threats buttons in the template and carefully follow the instructions given for each to complete these four sections of the template.
USE THE EXCEL I HAVE ATTACHED AND COMPLETE THE SWOT ON THE “PART 1” TAB.
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External Factor Evaluation (EFE) Matrix “EFE” TAB IN THE EXCEL
Complete the matrix using the external opportunities and threats you identified USED FROM THE ABOVE PORTION OF THE ASSIGNMENT. Make sure the factors you include are actionable, quantitative, comparative, and specific.
USE THESE RESOURCES TO HELP:
Lexis-Nexis Academic
PrivCo
IBISWorld
LASTLY, In 250-350 words, write a brief explanation of the findings and implications of the data identified in the EFE Matrix.
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