I’m studying for my Psychology class and need an explanation.
- What are these “nudges” Richard Thaler argues about in behavioral economics and marketing? Once you’ve answered the question, provide and discuss two examples of your own.
- What are the main disagreements between classical economists and behavioral economists? And how does Prof. Dhar’s approach to behavioral marketing differ from Kotler’s traditional approach?
- How is this relatively novel method of studying marketing changing marketing research?
p.s. notice how they too discuss about the gorilla experiment!
A minimum of 5 ADDITIONAL References (therefore, this article + 5 more references) is required. No page-range required, but obviously no less than 3-pages, double-spaced, font 12.