Motivation and Affect Learning and Memory part of business plan

I’m studying and need help with a Marketing question to help me learn.

Coke/Pepsi, “Energy Drink” aimed toward baby boomer consumers. Daily vitamins, caffeine,

https://www.coca-colacompany.com/stories/innovation/2019/coca-cola-energy-questions-answers-with-javier-meza

https://www.nextavenue.org/surprising-risks-energy-drinks-boomers/

http://www.laalmanac.com/population/po24la_zip.php

Male Latino American, (23-38), Southeast or East LA.