My Marketing IDV Project

MKTG205-1204B-10 Principles of Marketing

Assignment Name:
Unit 3 Individual Project

Deliverable Length:
The body of the paper should be 3 pages

Details:

Once you have developed your product/service, you then need to determine how to make it available to the end user. Using your textbook and the articles from the Databases in the AIU Library, develop a distribution system for the product/service you chose in Unit 1.
Click here for the research requirements and guide for this assignment.
W3 Research.  

An overview of distribution channels:

Channel Levels: Direct versus Indirect Distribution
Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems

Analyze your target market’s needs. Explain what you know about your target market and what they want from a channel of distribution.  
Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer’s rep, etc. Direct: catalog, telephone, sales force, etc.)
Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution)
Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system) 

Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, please visit the APA Lab. The paper should be written in third person; this means pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged. 
Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 2-3 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 5-6 pages in length. 
Please submit your assignment as a Word document in APA format using the attached Template.

Grading Criteria
 

Overview of distribution channels
20

Analyze target marketâ€s needs in distribution channels

30

Determine which channel members you will use and explain why

30

Discuss how many channel members you will use and explain why

20

Channel Organization

25

Grade for Unit 3 Individual Project

125

Grading will be based on Content, Application, Research, Mechanics (APA format, spelling grammar, punctuation) and Style – (Organization, readability, using your own words). Please click here to view MKTG205 Grading Rubric. This rubric is a guide on how to earn points.
 

Please submit your assignment.

 
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