I’m studying and need help with a Marketing question to help me learn.
THIS DISCUSSION IS ALSO THE TOPIC OF THIS WEEK’S WEBEX – COME PREPARED.
Forecasting, Failure and Strategic Adaptation:
This is an assessment, not a political preference, discussion topic – Nobody cares what you WANT or whether you LIKE what is happening.
It is fair to judge that most major firms and governments based their strategies around the idea of ever greater globalization – less nationalism and and further integration of everything from supply chains to markets to hiring practices (both greater human migration so domestic hiring is more diverse and also more international hiring so that INTERNAL firm diversity is increased).
There is currently a significant backlash to globalization in MANY countries with changing political, economic, societal, cultural and thus operational realities. The CEO’s of firms must now reconsider. Discuss 1) What happens to your strategy when you were wrong – When UNANTICIPATED BY YOU increasing nationalism and populism appears and changes the rules? 2) How will you ADAPT? 3) How can you get better at forecasting the future?
This summary discussion looks for specific examples, properly referenced, and adequately thought out using significant critical thinking. There is no other assignment this week so you have the time to do the research and serious critical thinking.
