Please watch this video on how BMW is using technology to replace car salespeople:
http://live.wsj.com/video/bmw-gives-showrooms-an-apple-makeover/AEDF5C09-EEB1-4CB6-8342-74E4FBB5A9D4.html#!AEDF5C09-EEB1-4CB6-8342-74E4FBB5A9D4
Do you think this was a smart move on the part of BMW? Why or why not? How else have marketers integrated technology into the sales process? Are there any examples that you particularly like or dislike? Why?
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The post Please watch this video on how BMW is using technology to replace car salespeople: http://live.wsj.com/video/bmw-gives-showrooms-an-apple-makeover/AEDF5C09-EEB1-4CB6-8342-74E4FBB5A9D4.html#!AEDF5C09-EEB1-4CB6-8342-74E4FBB5A9D4 Do you think this was a sm appeared first on prowriterhub.com.
