reading and discussing arguments

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reading and discussing arguments

1. Read The Halo Effect by Rosenzweig: chapters : 1, 4, 5, 8, 9 and 10.
2. Highlight the key arguments in each chapter separately + provide real life business examples
3. Explain what “halo effect” means in management practice + provide real life business examples (if any)
Additional Notes:
** Word counts = 2000
** References = excluding the above chapters (14), in total (20)
** Preferred Referencing Style = Harvard
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