Single spaced
Information:
(Objective): To build brand awareness, influence category perception, and drive bookings in support of Lanyard’s spring 2022 launch in Philadelphia
(What We Learned):
Targeting: Next Gen Budget Travelers
Status quo: Affordable hotels with dated amenities in non-prime locations or AirBnB which lack consistent quality and without a social experience
Brand Vision: Elevated hostel experience and evoke the spirit of summer camp, including sophisticated roommate matching, activity recommendations and virtual community
Local competitors: 1 hostel, 4 midscale and 6 upper midscale hotels
Industry players: Generator, Freehand, Meininger and Selina
(REQUIERMENT):
-analyze media and brand preferences, and Lifestyle insights
-build Target Audience Profile (Persona)
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Information:
(Objective): To build brand awareness, influence cate appeared first on homework handlers.
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Information:
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