SWOT, company vision, company short/long term needs

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SWOT, company vision, company short/long term needs

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Here’s?the?setup.?You?have?accepted?a?position?as?CEO?of?one?of?these?companies:
??Apple???Recently,?Apple’s?stock?price?has?been?quite?volatile.?Investors?are?concerned?that?Apple?may?not?have
a?long?term?growth?strategy.
??Barnes?&?Noble???B&N’s?stock?price?has?dropped?in?recent?months?as?the?company?faces?stiff?competition
from?Amazon.?One?report?notes?that?one?third?of?B&N?stores?may?need?to?be?closed?over?the?next?decade
??Maker’s?Mark???Maker’s?Mark?distillery?faced?strong?consumer?backlash?on?their?decision?to?lower?the?alcohol
content?of?their?whiskey.?While?they?reversed?their?decision,?their?brand?may?still?be?affected.
??TransCanada?Corp???An?energy?company?that?develops?pipelines?and?other?energy?infrastructure,?TransCanada
made?headlines?for?their?proposed?”Keystone?XL”?pipeline?that?would?transport?oil?sands?from?Alberta?to
refineries?in?the?Houston?area.?The?company?faces?strong?backlash?from?environmental?groups.
??Tesco?PLC???It?was?recently?revealed?that?”value”?ground?beef?products?at?the?British?grocery?chain?may
contain?up?to?60%?horsemeat.?While?an?investigation?is?underway?and?those?products?have?been?removed?from
shelves,?how?can?Tesco?repair?their?image?
Each?of?these?companies?faces?difficulties,?and?as?CEO?you?are?responsible?for?maintaining?and?growing
shareholder?value.?For?your?first?act?as?CEO,?you?must?write?a?report?to?the?Board?of?Directors?outlining?your
first?90?days?on?the?job.?While?the?report?should?focus?on?the?company’s?short?term?needs?(i.e.,?your?first?90
days),?you?should?outline?a?vision?for?your?company’s?strategy?for?the?next?5?to?10?years.
Think?of?this?report?as?a?follow?up?to?the?SWOT?analysis?you?did?in?Week?4.?This?assignment?requires?you?to
conduct?a?SWOT?analysis,?but?then?take?the?next?step?and?define?a?vision?for?the?company??a?vision?that?will
address?short?term?and?long?term?needs.?There?is?not?one?correct?answer,?so?use?creativity!?For?example,?I?could
imagine?one?of?you?writing?a?report?that?your?company?should?be?liquidated.?Liquidation?might?be?the?best?way
to?maximize?value?to?shareholders!?Please?write?this?as?a?professional?report?using?third?person.
Unlike?the?SWOT?analysis?where?you?could?analyze?any?company,?you?must?select?one?of?the?companies?listed
above.?You?should?find?and?reference?at?least?5?6?news?articles?or?websites?to?give?background?on?the?company?s
current?situation

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