I’m trying to learn for my Marketing class and I’m stuck. Can you help?
Discussion 4-1 (1page with a paragraph minimum on each section.)
My chosen company is Starbucks and my idea is to offers students a 10-15% discount in its stores.
In relation to your project idea, contemplate each of the categories below for strengths and weaknesses and what opportunities and threats may occur with your new business idea. Consider the impact of ethical issues that may arise as well.
Briefly profile your idea and its single greatest strength and weakness in each of the following categories:
People: Consider one of the following areas: skills, knowledge, capabilities, impact on others both inside and outside the company, or other (be specific).
Products and/or Services: Consider one of the following areas: distinguishing features (or lack thereof), competitive advantages/disadvantages, quality, speed of delivery, installation and/or service capabilities, or other (be specific).
Company: Consider one of the following areas: reputation, capacity, responsiveness, customer attitudes, or other (be specific).
In your responses to your group, respectfully critique their posts and discuss what opportunities and threats may occur with their new products or services. Address any possible ethical issues as well. Use this input to inform your Milestone Two submission in the next module.
To complete this assignment, review the Small Group Discussion Guidelines and Rubric document.
